I had a Sunday School teacher (Winchester Methodists, Waltham Forest) who told his class that he wasn't going to marry his girlfriend until she became a Christian because otherwise they wouldn't be together after death (she'd be in Hell). I was then a fairly pious sort of adolescent and although I don't remember being immediately horrified, I think it acted as a slowly accelerating conveyor-belt propelling me out of association with that sort of conservative evangelical Christianity. In fact I ended up a fairly militant atheist. And I would maintain still that atheism is a more healthy attitude to have.
Paul said love was greater than faith (or hope) but what matters in that sort of evangelical world is Belief. The criterion upon which you will, or will not, be saved is whether you believe, not whether you've tried to love.
Does this matter? Yes. After you've waded through the gluey adjectives that so many conservative evangelicals use - 'amazing', 'awesome', 'wonderful' - it's not the good news of God's love for the world that is offered, except as filtered through a warped blood-sacrifice. No, the God who offers love is replaced with a God who needs belief.
It is a weak, inadequate, tetchy God. A God sullenly sitting by his scales and dropping the weights of the sin he has made for us into the balance against us. A God who actually doesn't like us very much but has been prevailed upon by His Son to let us into His house rather than wipe us out.
If God is love, this means that the love we experience in our human relationships must be but a dim reflection (I think Paul used an appposite metaphor here) of that divine love. The self-forgetting, the self-sacrifice, the forgiveness, the understanding (not to mention the sense of humour) that we show to those we love must be as nothing to that emanating from God. Yet these people put forward a theology that on examination places God's standard of love significantly below that which we should expect of any parent.
A God of love doesn't get terribly offended and strike us off the invitation list if ignored or even if we don't believe in Him. Such a God wouldn't expect us to grovel in supplication, or to be singing endless hymns of praise and staring in rapt adoration.
If we ignore God the loss, in terms of this life and the fulfilment that the experience of the divine can bring to it, is surely ours. God is going to get over it. No, a God of love is a God of relationship and it is is how we engaged with others that will be the criterion by which we are called to account.